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Lead Generation

Lead Generation Outsourcing (B2B & B2C Multichannel)

Lead generation outsourcing allows businesses to identify, qualify, and convert prospects more efficiently. Therefore, Primo Contatto delivers structured and performance-driven lead generation services that help sales teams focus on closing deals while ensuring a predictable and scalable pipeline.

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Who This Service Is For

This service is ideal for companies aiming to grow their customer base without increasing internal sales costs. Moreover, it supports organizations that require consistent and high-quality leads.

  • B2B companies with complex sales cycles
  • B2C brands seeking higher conversion rates
  • Sales teams needing qualified leads at scale
  • Startups and scale-ups entering new markets
  • Organizations running outbound or inbound campaigns
Ecommerce customer support team assisting online shoppers across multiple channels

Our Lead Generation Process

Our process is designed to deliver qualified leads aligned with your sales strategy. Consequently, every step is measurable and optimized for performance.

  • Target audience and ICP definition
  • Script and messaging development
  • Inbound and outbound lead engagement
  • Lead qualification and scoring
  • Handover to sales teams and reporting

SLAs and Performance Metrics

We define clear KPIs to ensure transparency and continuous improvement. Furthermore, performance is reviewed regularly to maximize ROI.

  • Qualified leads delivered per period
  • Conversion and contact rates
  • Cost per lead (CPL)
  • Appointment-setting success rate
  • Compliance with data and sales standards
Call center sales agents contacting leads and closing deals
Professional call center customer support team

Technology Stack

Our lead generation operations rely on reliable and secure technologies. In addition, all tools integrate seamlessly with your CRM and sales workflows.

  • CRM platforms and lead management tools
  • Dialers and omnichannel contact systems
  • Marketing automation and tracking tools
  • Analytics and reporting dashboards
  • Data protection and compliance solutions

Case Studies

B2B Technology Company (EU Market)
Launched outbound lead generation campaigns targeting mid-market enterprises. Consequently, qualified leads increased by 36% while cost per lead decreased by 22% within 90 days.

Financial Services Provider
Implemented inbound lead qualification and appointment setting workflows. As a result, conversion rates improved by 28% and sales pipeline velocity increased in the first quarter.

SaaS Startup
Optimized multichannel prospecting and follow-up sequences. Therefore, meeting bookings grew by 31% and sales cycle duration shortened by 18%.

Security & Compliance

We apply structured data protection practices aligned with GDPR requirements, including contractual safeguards with partners (DPAs), restricted access controls, staff privacy training, defined data retention policies, and incident response procedures. We also offer both open-space and private working environments, depending on operational needs.

Learn more about our Security & Compliance practices →

Multilingual outsourcing call center services with GDPR compliance

Frequently Asked Questions

General Lead Generation Questions

What is lead generation outsourcing?
It involves delegating prospect identification and qualification to a specialized external team.
Do you provide B2B and B2C lead generation?
Yes. We support both B2B and B2C campaigns across multiple industries.
How are leads qualified?
Leads are qualified based on predefined criteria such as interest, budget, and readiness to buy.
Can you integrate with our sales team?
Absolutely. We align processes and reporting with your internal sales workflows.

Service Quality & Security

How do you ensure lead quality?
Quality is ensured through scripts, training, monitoring, and continuous performance reviews.
Are performance metrics transparent?
Yes. You receive regular reports with clear KPIs and insights.
Is data handled securely?
All data is processed according to strict security and compliance standards.
Can SLAs be customized?
Yes. SLAs are tailored to your business goals and campaign objectives.

Our over 12 years experience in generating leads and many satisfied customers is the guarantee of the highest quality of our services.

To learn more about our lead generation services, request a quote now.

CONTACT US NOW

For a no-obligation free trial, we’ll be happy to evaluate our possible contribution to your specific needs and arrange the details together for a winning combination.

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