Performance Marketing & Paid Acquisition Partner
We help selected B2B and SaaS programs generate qualified leads and signups through compliant paid acquisition, landing pages, tracking and conversion-focused funnel optimization.
A performance partner focused on measurable acquisition
Primo Contatto works with selected partner programs, affiliate networks and B2B companies to support customer acquisition through paid media and lead generation campaigns.
Our focus is simple: generating qualified traffic, signups and leads while respecting each program’s brand rules, traffic restrictions and compliance requirements.
We do not approach performance marketing as generic traffic buying. We test audiences, creatives, landing pages and conversion flows with a focus on lead quality, cost per acquisition and long-term partner value.
What we do
We can support partner programs with:
- Meta Ads campaigns for selected B2B, SaaS and service-based offers
- Dedicated landing pages and pre-sell pages
- Audience research and campaign testing
- Conversion tracking and basic funnel analytics
- Lead generation and signup acquisition
- A/B testing of creatives, angles and landing page messaging
- Campaign optimization based on CPL, CPA and lead quality
- Campaign optimization based on CPL, CPA and lead quality
Our main traffic sources
Our primary acquisition channel is paid social, with a focus on Meta Ads.
Depending on the offer and the program rules, we may also test:
- Google Search or display traffic
- Native advertising
- Retargeting campaigns
- Email follow-up only where compliant and permitted
- Content-based landing pages and comparison pages
We always review the program’s traffic policy before launching any campaign.
Compliance and traffic quality
We understand that B2B and SaaS programs need clean, transparent and compliant traffic.
For this reason, we do not use spam, misleading claims, fake accounts, unauthorized brand bidding, forced clicks, incentivized traffic or any promotional method that is not approved by the program.
Before promoting a program, we ask for clear rules regarding:
- Allowed and restricted traffic sources
- Brand bidding policy
- Use of trademarks and brand names
- Landing page requirements
- Claims and messaging restrictions
- Target countries and excluded geographies
- Approval process for creatives and landing pages
- Tracking setup and attribution rules
Our goal is to build campaigns that are scalable, compliant and aligned with the expectations of each program manager.
How we work
Our process is structured and transparent.
- Program review – We review the offer, commission model, target audience, payout terms and promotional restrictions.
- Campaign planning – We define the acquisition angle, target countries, traffic source, landing page structure and tracking requirements.
- Creative and landing page setup – We prepare campaign creatives, ad copy and landing pages based on the program’s approved messaging.
- Testing phase – We start with controlled campaign tests to evaluate traffic quality, conversion rate, CPL and CPA.
- Optimization – We analyze results and optimize audiences, creatives, landing pages and budget allocation.
- Scaling – If performance is positive and compliant, we increase volume gradually while monitoring lead quality and partner feedback.
Programs we are interested in
We are mainly interested in partner programs and affiliate offers in the following areas:
- B2B software
- SaaS platforms
- Business tools
- Marketing technology
- Productivity tools
- Financial technology, where permitted
- HR and recruitment platforms
- Remote work and outsourcing tools
- Lead generation offers
- Services for small and medium businesses
We prefer programs with clear tracking, transparent payout rules and strong communication from the partner manager.
What we need from program managers
To evaluate a program correctly, we usually ask for:
- Commission model and payout terms
- Accepted countries and target markets
- Allowed traffic sources
- Meta Ads rules and restrictions
- Landing page and creative approval requirements
- Brand bidding policy
- Cookie duration and attribution rules
- Conversion definition
- Average conversion rate, if available
- Best-performing audiences or use cases
- Any compliance or messaging restrictions
The more information we receive at the beginning, the easier it is to build campaigns that respect the program’s rules and generate better results.
Why Primo Contatto
Primo Contatto has practical experience in customer acquisition, lead handling, multilingual communication and performance-oriented business development across European markets.
This background helps us understand not only how to generate leads, but also what happens after the conversion: lead quality, user intent, follow-up, customer journey and commercial value.
Our approach combines paid acquisition, funnel testing and operational discipline.
We are not interested in short-term traffic tricks. We are interested in building reliable acquisition channels with selected partners.
Important note
Primo Contatto also provides multilingual business process outsourcing and customer support services through its main website.
This page is dedicated specifically to our performance marketing and paid acquisition activity for affiliate, partner and B2B programs.
Let’s discuss your program
If you manage a B2B, SaaS or lead generation program and are looking for a compliant performance marketing partner, feel free to contact us.
Please include your commission model, traffic restrictions, target countries and promotional guidelines so we can evaluate the opportunity correctly.
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For a no-obligation free trial, we’ll be happy to evaluate our possible contribution to your specific needs and arrange the details together for a winning combination.
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